1. A Problem
What are you solving?
1. The Starting Point (what you care about)
Begin building something that matters — to you, and to others.
This isn’t just a personal journey. It’s the beginning of a product or service — something real — that grows from what you deeply care about.
Even if you’re not sure what your passion is yet, it’s there. Hiding in the things that frustrate you. In the problems you obsess over. In the moments when time disappears because you’re fully lit up.
Your passion-based business probably won’t start with a perfect idea. It will start with a feeling — a longing to do something more meaningful, more useful, more you.
So instead of asking “what should I sell?”, we start by asking:
- Why am I even here?
- What change do I want to see in the world?
- What problems do I care enough about to actually solve?