What new idea are you bringing — even if it’s just a new twist?

Innovation doesn’t always mean inventing something totally new. It often means seeing what’s already there, but clearer. Sharper. More you.

This is the stage where you stop saying, “Someone should fix that,” and start asking, “What if I did?” You take the problems you identified in Stage 1 — the things that bug you, move you, or light you up — and begin shaping your version of a solution.

Start simple. You're not building the full product yet. You're just finding your angle — your point of view that makes this different.

It might be:

• A smoother process
• A surprising combination of ideas
• A tone or vibe no one else dares to use
• A customer group no one’s listening to
• A bold claim, a wild metaphor, a niche you genuinely love

You're looking for the crack — the space where something fresh can grow. You don’t need a full business plan yet. You just need a glimpse of your own weird magic.