You’ve spotted a problem. You’ve explored your unique angle. You’ve faced the doubts. Now it’s time to open the window wide and dream into the shape this thing could take.

This is your chance to **imagine the future version** of your idea — the product, the service, the experience — as clearly as you can. You’re not worrying about how to build it yet. You’re painting the picture.

Start with the user. Picture them arriving at your thing — landing on your website, walking into your pop-up, unboxing your tool, trying your app. How do they feel?

Sketch it out. Roughly. Loosely. On paper, on screen, in your notes app — whatever works. Create a moodboard. Doodle wireframes. Write a fake product review or a launch-day tweet.

This stage isn’t about perfection. It’s about possibility. You’re letting the idea breathe, take form, and inspire you.

Because once you can see it, others can too. And that vision — vivid, exciting, imperfect — will guide everything that comes next.