This is the part most people skip — and that’s exactly why it matters.

It’s easy to get caught up in a great idea. But before you pour time, energy, or money into building it, take a step back. Look at it with your most skeptical eyes. Ask the hard questions. Be ruthless. Be honest.

You’re not trying to kill your idea. You’re trying to bulletproof it.

Now’s the time to explore potential weak points — whether they’re about the product, the market, your own skill gaps, or the assumptions you’re making.

This doesn’t have to feel negative. It can actually be empowering. Because once you face the shadows, you stop being ruled by them. You can plan around risks. You can ask for help in the right places. You can simplify, tighten, or pivot early — before the cost gets higher.

Every truly solid product has passed through doubt. Let this be your stage for sharpening, not silencing.

Your future self will thank you.